Tips for buyers

100 Collins Jewellers is an Antwerp Diamond Broker (ADB) specialising in heirloom
diamonds. We handpick certified diamonds from the diamond cutters and brokers of
Antwerp, the diamond capital of the world; and carry a large range of white and
coloured diamonds in a variety of cuts.

Thinking of buying a diamond?

If you are thinking of buying a diamond, you are about to enter an enchanted world of romance, intrigue, legend and history. Indeed, it was said that Cupid's arrows were tipped with diamonds. The Ancient Greeks believed that diamonds were splinters of stars that fell to earth, and some said they were tears of the gods. Diamonds have been sought after, fought over and even worshipped, so it is appropriate they have become the ultimate gift of life.

Why a Diamond?

The reasons for buying a diamond are as diverse as the people who desire them.

Diamonds are beautiful.

Formed millions of years ago, they have stood the test of time with fire, brilliance and sparkle that is unquenchable. They create an aura of success and inspire a feeling of pride.

Diamonds are durable.

A diamond is the hardest substance known. They resist deterioration and you can be confident that the diamond you buy today will still shine as brilliantly when your great-grandchildren wear it.

Diamonds are rare.

For every carat of rough diamonds recovered, more than 250 tonnes of ore have to be blasted, crushed and processed. Only 20% will be gem quality.

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